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While Wrangler has evolved over the last several decades to reach a broad consumer base, its western heritage remains front and center.

The series, shared across Wrangler and Wrangler Network social channels, will touch on the impact each legend has had on shaping the brand into the icon it is today.

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In support, Wrangler will launch 'Hands of Wrangler', a photo series featuring legends from in and out of the rodeo arena, each holding the diamond buckle. All proceeds will be donated to charities focused on cultivating young cowboys and cowgirls. Looking ahead in its 'diamond anniversary,' celebrations, the brand will give back to future generations by debuting a one-of-a-kind, diamond encrusted Wrangler 75th Anniversary Diamond Buckle crafted in collaboration with Montana Silversmiths to auction off later this year. Deeply rooted in western heritage, Wrangler celebrates the style that started it all, telling the story of the iconic Cowboy Cut that was first introduced to the American consumer in 1947.Ĭontinuing to design durable styles for cowboys and cowgirls, in 2005, the denim icon worked with the American Quarter Horse Association to develop the women’s Ultimate Riding Jean for comfort in and out of the saddle.

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Today, the modern cowboy staple, the 'Cowboy Cut' 13MWZ, remains the official ProRodeo competition jean and Wrangler is the official jeans and shirts brand of the Pro Rodeo Cowboys Association (PRCA).

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The 'Cowboy Cut' was endorsed by professional rodeo cowboy Jim Shoulders for more than 50 years, proving Wrangler’s commitment to quality and authenticity. The original Wrangler 'western jean,' the 'Cowboy Cut' was created to be functional for the true cowboy while styled in a flattering fit. National Day of the Cowboy allows us to highlight where Wrangler came from, what its core values are and how it is bringing western influence into the mainstream spotlight while still supporting the legacy of the authentic modern-day cowboy.' ' Wrangler is a testament to the grit and bravery of the American West and staying true to our heritage helps us continue to honor the cowboy spirit that lives in everyone. 'We are so excited to showcase the lifestyle Wrangler was founded on,' says Holly Wheeler, vice president global marketing - Wrangler. Narrated by country music legends and world champion cowboys and bull riders, the 'ode to cowboys' highlights those important to the western industry such as George Strait, Cody Johnson and Stetson Wright. To commemorate National Day of the Cowboy, the western icon will honor the cowboy spirit within all of us through a video tribute celebrating western icons. With 75 years of western heritage at its core, Wrangler®, one of America’s most recognized denim labels, is celebrating cowboy culture during National Day of the Cowboy on July 23, 2022.